What to look for in a business mentor


When I started out on my journey as an entrepreneur, I was very lucky to have the support of my old Managing Director from the company I had worked at before. He was a mentor, sponsor, advocate and supporter and I will always be grateful for his advice and help during the first challenging year of launching my business.

But there came a time when I needed more than that.  I wanted a structured mentoring programme that would help me to achieve my business goals above and beyond what I was doing myself.

Finding a decent mentor is incredibly important when you are running a business because they give you fresh insight and ideas, support during challenging times and ideally, an impartial view of your business and how you might resolve your issues.

What is a business mentor?

Let’s look at what mentoring is.

In simple terms, a mentor is an advisor, someone who will listen, give you advice, share the benefit of their experience and introduce you to people who can help you.

A mentor is not technically a coach, though inevitably a mentor will coach you as well as mentor you.

A good mentor will be someone who can discuss your business with you and who will use their resources, contacts, and ideas to help you grow.

However, a mentor should also be impartial. They will be honest with you and give you feedback where others may be afraid to.

They tend to be more strategic, bringing their experience to bear and giving advice and support to help you move forward in your business.

How I do business mentoring

This is the kind of work that I do with my clients.  I view my business mentoring as being a Business Guide.  Someone to help you gain clarity in your business around what type of marketing you should be doing, how to get focused, increase your profits and navigate the digital world.

But I always work with your preferences … what this means is that I never dictate solutions – because ultimately this is your business, you are going to be the one that is working in it day after day.  Together we find a strategy for growth that fits with your goals and objectives not just in business but in your personal life too.

But I won’t let you hide.  We all have things that we do in our business to hide.  Busy work. Things that we don’t do that we know we should do.  Gently I help you see those hiding spots and help you to move beyond them.

One of the things that I discovered quite quickly when I was mentoring my clients, that the problem in their business was not always about strategy.  It was their mindset that turned out to be the biggest block to their success.

So I made the decision to study EFT (also known as Tapping) and become a practitioner because it has been so instrumental in my own growth and development.

Now I help my clients break through their business growth blocks as well as help them with their business and marketing strategy. It’s a pretty powerful combination!

Also, having been a web designer and created and launched multiple websites and marketing funnels, there is not much that I don’t know about Digital Marketing Technology.  This means that the advice that I give is based on real and practical experience, not just theory.

What to look for in a business mentor

Whether you decide to work with me or another mentor, here is a checklist of things to look out for…

Experience: You will want to work with someone who has been there before in some way, who has achieved results in their own business, so they can advise on the best way forward. Experience and results matter a lot.

Trust: Find someone that you can trust, who is authentic and ethical in what they do.

Connected: Ideally, they should have relevant contacts and connections to help you.

Resources: You will want someone who has resources that can be a shortcut for you along with systems and processes.

Feedback:  You will want someone who is not afraid to give you feedback, sometimes difficult feedback, to help you move forward.

Belief in you! Look for a mentor who believes in you and your potential success.  Someone who has your back and will be there when you stumble.  Someone who knows you have what it takes to achieve your vision and goals.

No ego:A mentor is only an advisor, I have come across people in the past who have believed that their way is the only way, whether it worked for me or not.  Trust me when I say there are many ways to grow your business.  A good mentor will have flexibility when they work with you and work to your strengths and preferences.

Finding your mentor

Look for recommendations or book a call with someone that you think might be a suitable mentor. Look look for a track record, testimonials and experience in the area that you are seeking mentorship on.

There are some organisations that offer mentor match-making services and there are organisations that you can contact to pay for mentoring. The problem with mentor-matchmaking services is that you don’t really know who you are going to be connected with.

Mentoring can give your business an enormous boost if you get the right person on board and can really help you turn a corner if you are stuck.

If you would like to have a free strategy call to see whether I might be able to help you, please feel free to book in a session here .  I tend to do my strategy calls on Thursdays, but if Thursdays aren’t convenient for you, please email me on julie@julie-hall.com and we can arrange another time.

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